As part of a previous Channel [v] rebrand, I was put in charge of developing some concepts for a series of idents.
My approach was the idea that Channel [v] was often played in homes, venues, parties and more. It was a channel that was viewed as something that could something more to an ordinary situations - a cool, irreverant, youthful and modern vibe.
The premise was simple for the idents. A series of random, but ordinary locations that would be brought to life with the channel's presence. I broke apart the Channel [v] logo and used it as a vessel to play the channel's content, as well as being physically present in these locations.
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