Country Music Channel

Overview

The Country Music Channel had a strong core following. It's fan base was strong and loyal. The only issue was that CMC reflected the American country music scene, than the Australian. 

I was tasked with refreshing the core segments of the channel. What I set out to achieve was to have the viewers experience and perspective reflected on screen. Australian country isn't glitz and glamour - it is raw and real, textural, extreme and tactile.

With a limited budget and even less time, I set out with a small team and filmed across regional Australia to capture real people and landscapes.

Client

Country Music Channel

Role

Creative Director
Art Director
Copywriter
Motion Designer

Year

2014

Production Company

Maximillion

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