Hijacked was oOh! Media's online presence to engage with their millenial audience on campus. This was done via a pop culture website with a tertiary education focus.
During my time at oOh! Media I rebranded Hijacked to bring more life to it, as well give it more edge to engage with their audience. My main goal was to inject an irreverence into everything Hijacked put out. Hijacked had a unique touch point with digital signage across multiple university campsuses which could be used as an additional touch point to engage with students outside of the website.
The out of home experience I produced was done to be eye catching and tongue in cheek, as well as a bit controversial. Ultimately though was being used to drive students to the website.
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