HP 'Spectre'

Overview

HP Spectre had just released the world's thinnest laptop. As part of their out of home campaign they wanted highlight their new product and its premium nature.

My approach was to create a series of premium textures both in material and appearance. Fine details highlighting the thinness of the laptop, fine lines, attention to detail, as well as the craftsmanship.

The client was so impressed with the final product they entered this campaign into the internal HP international marketing awards.

Client

HP

Role

Creative Director
Art Director

Year

2016

Production Company

Maximillion

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