HP Spectre had just released the world's thinnest laptop. As part of their out of home campaign they wanted highlight their new product and its premium nature.
My approach was to create a series of premium textures both in material and appearance. Fine details highlighting the thinness of the laptop, fine lines, attention to detail, as well as the craftsmanship.
The client was so impressed with the final product they entered this campaign into the internal HP international marketing awards.
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!