Mainevent Rebrand  — Digital & Out Of Home

Overview

The new Main Event brand aims to be brave, disruptive, edgy and full of self-belief. The multi-platform brand appeals to a wide demographic of contact sport lovers. The simple overarching concept asks sports fans, what is your tribe? Are you tribe AJ or tribe Ruiz Jnr, Wilder or Fury? Each tribe is represented by a tribal M or E. 

Client

Fox Sports

Role

Lead Designer
Creative Direction
Motion Designer

Year

2019

Production Company

In House

Out Of Home / Press

Throughout the OOH and press touchpoint we introduced the tribal ME to represent each fighter and introduced the #whatsyourtribe on print and social output.

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Website / Digital

As part of the relaunch we wanted to create a digital experience through Mainevent that combined the ability to book the fight, but also create a hub for all things related to the upcoming fights - additional content, interviews, highlighting fighters' social feeds and more.

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