Mainevent Rebrand — Digital & Out Of Home
The new Main Event brand aims to be brave, disruptive, edgy and full of self-belief. The multi-platform brand appeals to a wide demographic of contact sport lovers. The simple overarching concept asks sports fans, what is your tribe? Are you tribe AJ or tribe Ruiz Jnr, Wilder or Fury? Each tribe is represented by a tribal M or E.
Out Of Home / Press
Throughout the OOH and press touchpoint we introduced the tribal ME to represent each fighter and introduced the #whatsyourtribe on print and social output.
Website / Digital
As part of the relaunch we wanted to create a digital experience through Mainevent that combined the ability to book the fight, but also create a hub for all things related to the upcoming fights - additional content, interviews, highlighting fighters' social feeds and more.