oOh! Media approached me to create a series of videos for Melbourne Airport's 85 metre long video wall. The brief was to create video wallpaper of sorts - engaging enough to help distract passengers while waiting for their bags, but also not too overwhelming given the scale of the wall.
Our approach in tackling this was to create a series of videos that were vibrant and eye catching, that were hypnotising and oddly satisfying. The series consisted of both live action shoots and motion graphics. Given the size of the wall a single video wasn't achieveable, so we created a series of tilable videos per execution.
We Are Mad Pty Ltd
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