To take advantage of oOh! Media's excite panels myself and the good folks at oOh! Media created an interactive out of home experience where passers by could be detected by the panel (whether it was an individual, a pair or a group) and each message would bespoke to each unique situation. The next trick was being able to recognise what mood / face the user was pulling.
My involvement was to create the art direction, help with the general creative direction and direct the user's experience.
Full project case study coming soon.
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