With the launch of Optus' George St store, to create a statement upon your entrance, two large portrait screens were installed. During the pitching phase I was brought on to create content the demonstrate how the screens could be utilised.
I viewed the screens as opportunity for Optus to highlight their brand (motion graphic content in Optus' house style), as well as vehicle to promote specific messages (e.g. Netflix's latest content to be launched).
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