For a period of time I worked for Stan as a freelance Art Director and Motion Designer. During my time there I worked on developing the brand further from its initial launch.
The main difficulty the brand faced was having a wide range of different content that didn't have any connection with Stan as a brand. My approach was to create a visual treatment and a TOV that could work across any movie or television series that highlights the program, as well allowing Stan to shine.
Although well received, the chosen route was one of a brand refresh adjusting the current look and feel by a marginal amount.