Tic Tac 'Express Yourself'
To promote Tic Tac's expressive series, I was asked to creatively and art direct a series of out of home executions - both animated and print.
The idea was straight forward, what would each of these facial expressions be doing in a real world context.
Ferrero liked the direction so much they updated the packaging on the boxes to utilise the art direction I had created, placing 3D embellishments on to their characters.
A full case study will be coming soon.
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