Tic Tac 'Express Yourself'

Overview

To promote Tic Tac's expressive series, I was asked to creatively and art direct a series of out of home executions - both animated and print.

The idea was straight forward, what would each of these facial expressions be doing in a real world context.

Ferrero liked the direction so much they updated the packaging on the boxes to utilise the art direction I had created, placing 3D embellishments on to their characters.

A full case study will be coming soon.

Client

oOh! Media

Role

Creative Director
Art Director

Year

2017

Production Company

Maximillion

Tic_Tac
billboard1
Billboard_5_ME

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Share